Turning market needs into market share depends, more than ever, on the factors that affect the market adoption of a healthcare product or service. Knowledge of these factors, such as professional endorsements, consumer and professional marketing, and third-party reimbursement, is the basis of an effective marketing strategy and plan. The marketing professional that provides these services is a creative strategist recognized for her ability in making complex strategic questions concise and actionable.

  • Market research
  • Portfolio planning
  • New product definition
  • Market entry strategies
  • Direct to consumer marketing
  • Physician and hospital marketing
  • Distribution channel marketing
  • Third-party reimbursement