Marketing
Turning market needs into market share depends, more than ever, on the factors that affect the market adoption of a healthcare product or service. Knowledge of these factors, such as professional endorsements, consumer and professional marketing, and third-party reimbursement, is the basis of an effective marketing strategy and plan. The marketing professional that provides these services is a creative strategist recognized for her ability in making complex strategic questions concise and actionable.
- Market research
- Portfolio planning
- New product definition
- Market entry strategies
- Direct to consumer marketing
- Physician and hospital marketing
- Distribution channel marketing
- Third-party reimbursement
